It's all about the ingredients! Many flat woven Turkish towels are made from single ply, lower grade cotton with even synthetic materials mixed in and requires the application of chemicals in order to make the low quality, thin and fragile yarn strong enough to be woven. These chemicals cause the yarn to harden resulting in a towel with a rougher texture and much lower absorbency.
We only use two-ply, 100% long staple premium Turkish cotton so that we can avoid the application of unnecessary chemicals. Our yarn is all natural and already strong enough to be woven. Each product goes through extensive quality control and absorbency testing to meet our high standards. The result is a very soft and absorbent Turkish towel that is naturally durable and free of harmful chemicals!
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I absolutely love the look of these towels. They really transform the space and hang so nicely. Upon first use they did shed slightly, even after being washed as instructed, but it seems to be getting better. I can't wait to keep using/washing them to see how much softer they become. I will definitely be purchasing more.
I have not washed and dried them yet, but they are a complement to my art neveaux bathroom. They are a perfect weight for hand towels in this whisper weight, and just a bit larger than most box/dept store hand towels so they lay nicer over a rack or on a hook. Will be replacing all my towels with O&L as $ allows.