It's all about the ingredients! Many flat woven Turkish towels are made from single ply, lower grade cotton with even synthetic materials mixed in and requires the application of chemicals in order to make the low quality, thin and fragile yarn strong enough to be woven. These chemicals cause the yarn to harden resulting in a towel with a rougher texture and much lower absorbency.
We only use two-ply, 100% long staple premium Turkish cotton so that we can avoid the application of unnecessary chemicals. Our yarn is all natural and already strong enough to be woven. Each product goes through extensive quality control and absorbency testing to meet our high standards. The result is a very soft and absorbent Turkish towel that is naturally durable and free of harmful chemicals!
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The quality of this throw far exceeded my expectations, especially for the price. I was so happy to discover that this throw had much more heft than what I had anticipated. I plan to lay it at the foot of our guest bed. It's the perfect weight for a summer throw. Would love to see more designs in bigger sizes to use on our king bed.